We don't do "brand awareness." We don't celebrate traffic spikes that never hit your bank account. We do Shopify SEO and conversion rate optimisation for Australian ecommerce brands that are tired of paying agencies to produce pretty dashboards. You sell good products. We make Google send you buyers who actually pull out their wallets.
93.59%
one client's conversion rate lift
77%
one store's organic traffic growth
32%
another store's organic revenue, year on year
Anvesh spent years running digital in-house at ecommerce companies across Australia. He watched Shopify store owners hand money to SEO agencies who delivered keyword reports nobody read, paid for ad campaigns that burned cash with no return, and sat through quarterly reviews full of graphs that went up while revenue stayed flat.
The problem was always the same: agencies optimised for metrics they could control, not revenue the business actually needed.
So he built an agency that only cares about one thing: making Shopify stores more money. Every figure on our case studies page is pulled straight from a client dashboard, including the store whose conversion rate climbed 93.59% and the one whose organic revenue grew 32% year on year. Those aren't forecasts. That's what actually happened.
We do two things: work as a Shopify SEO agency bringing in buyers who are ready to purchase, and conversion rate optimisation that turns those visitors into paying customers. That's it. No social media management, no logo redesigns, no "holistic digital strategy" waffle.
We work with Australian ecommerce brands, and every engagement follows the same process: full technical SEO audit, conversion analysis with heatmaps and session recordings, A/B testing on high-impact pages, and monthly reporting tied directly to revenue. If it doesn't move your bottom line, we don't do it.
No account managers. No offshore teams. No graduates learning on your dime. Every person below has worked in-house at ecommerce companies before joining us. They know what it feels like when the SEO agency sends a report full of jargon while your sales stay flat. That's exactly why they do things differently. You get this team. Directly. On every single project.
Founder
Ran digital marketing in-house for ecommerce brands before starting Affilino. Got fed up watching agencies charge retainers for work that never moved the revenue needle. Now leads every client engagement personally. Built the SEO and CRO strategies behind the results on our case studies page, including the store whose conversion rate climbed 93.59%. Reads every analytics report before you do.
Specialises In
Performance Marketing & Conversion Specialist
Used to manage paid ad budgets in-house and got sick of watching landing pages waste money. Now he makes sure every dollar you spend on Google Ads actually comes back with friends. Runs all A/B tests, rebuilds underperforming landing pages, and won't stop tweaking until the conversion rate stops climbing. Has cut a client's ad spend while their lead volume went up. The maths always has to work.
Specialises In
Account Strategist & Data Analyst
Keeps every project on track and makes sure nothing falls through the cracks. Pulls the GA4 and Search Console data that tells us what's working and what's not. Translates raw numbers into clear actions: which pages need attention, which keywords are climbing, and where revenue is actually coming from. You'll hear from her weekly with updates that make sense, not jargon.
Specialises In
Technical Performance & SEO Specialist
The one who crawls through your Shopify store's code, fixes the technical SEO issues your theme developer left behind, and makes sure Google can actually find and index your products. Handles site speed, schema markup, crawl errors, broken redirects, and the kind of invisible problems that silently kill your rankings. If your store loads slow or Google is ignoring half your pages, he's already figured out why.
Specialises In
Customer Experience & Design Lead
Designs the pages that actually convert. Rebuilds product pages, collection layouts, and checkout flows based on heatmap data and session recordings, not personal taste. Every design choice is tested against real user behaviour. If your store looks polished but nobody clicks "Add to Cart," Sam figures out why and fixes it. Pretty means nothing if it doesn't sell.
Specialises In
Customer Research & Insight Lead
Watches real people use your Shopify store and documents exactly where they get confused, frustrated, or give up. Runs user testing sessions, analyses session recordings frame by frame, and identifies the friction points your analytics can't show you. Builds the customer journey maps that inform every CRO test we run. If shoppers are bouncing from your product pages and you don't know why, Jason will show you the recording.
Specialises In
Here's the maths: Every new Shopify SEO or CRO project needs 40-50 hours of work in the first month. That's a full technical audit, heatmap analysis, customer research interviews, A/B test setup, content strategy, and Google Shopping optimisation. Then we execute, measure, iterate. That's real hours from real people who know what they're doing.
We can't do that properly for more than 3 stores at once. When you hire us, Anvesh is in your analytics dashboard. Augusto is rebuilding your landing pages. Anzar is fixing your technical SEO. Not some account manager relaying messages. Not some outsourced team in a different timezone. The people on this page, working on your store, every week. That's why we cap it at 3.
Not mission statements. Not motivational posters. These are the rules that govern every decision we make on your account.
We don't guess. We don't go with gut feelings. We install tracking, run A/B tests, and let your customers tell us what works. Your shoppers vote with their credit cards, and that's the only vote that counts. If the data says the ugly version converts better, we run the ugly version.
Rankings are nice. Traffic is nice. But if your Shopify revenue didn't go up, we failed. Full stop. Every strategy, every optimisation, every test we run is judged by one question: did it put more money in your bank account? If the answer is no, we change the approach. We're not here to pad a report.
If your product pages are rubbish, we'll tell you. If your pricing is wrong for your market, we'll tell you. If SEO isn't the right channel for your store right now, we'll tell you that too. We'd rather lose a deal today than take your money knowing we can't deliver. That honesty is why our clients stay.
Every week your Shopify store sits broken is revenue you'll never get back. We don't spend three months on a strategy deck. We audit, fix the critical issues in week one, launch the first A/B test in week two, and optimise continuously from there. Speed compounds. Delays cost you sales.
Google updates its algorithm. Shopify changes its architecture. Customer behaviour shifts. The strategy that worked six months ago might be dead today. We monitor, adapt, and evolve your approach based on what the data is telling us right now. Agencies that run the same playbook for every client are the reason you're reading this page.
We're not building case studies for our website. We're building revenue for your business. If the boring, unsexy change is what moves the needle, we make the boring change. We don't care about winning design awards or impressing other agencies. We care about whether your Shopify store made more money this month than last.
We take on 3 new Shopify stores per month. Each one gets 40-50 hours of hands-on SEO and CRO work from the team above. If your store is a good fit, we'll show you exactly where you're losing revenue and how to fix it. If it's not (maybe you're pre-launch, under 10K monthly visitors, or need social media help), we'll tell you straight and point you somewhere better.
No pitch deck. No pressure. We'll look at your store, tell you what's broken, and give you actionable fixes you can use whether you hire us or not.
Affilino's seven-step guide to Google's Popular Products section: diagnose eligibility in Search Console, fix the Shopify sync traps, and get your store featured.