Turn Your Shopify Store Into a 24/7 Revenue Machine. Melbourne's #1 Shopify SEO Agency

We're a Shopify SEO agency in Melbourne that fixes the technical mess stopping your ecommerce store from ranking. Our clients average a 77% jump in organic traffic and 32% growth in organic revenue. No six-month waiting games. We show results in 90 days or keep working free.

+32%

revenue YoY

+77%

organic traffic

+187%

conversion rate

Your Shopify Store is Invisible on Google. Here's Why You're Losing Thousands Every Month.

Sound familiar?

You spent real money building your Shopify store. The products look good. Descriptions are written. You might've even installed a couple of SEO apps.

But when someone searches for exactly what you sell, your store is nowhere. Page 4. Page 7. Gone.

What you've tried:

• Installed Shopify SEO apps that promised "automated optimisation" (all they did was rewrite your meta titles)

• Hired a cheap SEO agency that sent pretty graphs every month and moved the needle zero percent

• Written blog posts nobody reads because the site architecture sends Google to the wrong pages entirely

• Tweaked product descriptions yourself using YouTube tutorials from 2019

Here's what nobody mentions about Shopify SEO:

The platform generates duplicate content by default. Every product lives at multiple URLs. Collections create thin pages with barely any indexable content. The robots.txt blocks things it shouldn't. This isn't a content problem. It's a technical ecommerce SEO problem. And most seo agencies don't understand Shopify well enough to touch it.

That's the gap between a specialist Shopify SEO agency and a generalist. We audit the technical foundation, fix what's broken at the code level, optimise your product and collection pages for keywords that drive purchases (not vanity impressions), and build your online presence until Google treats your store as an authority.

Stores we work with average 77% more organic traffic and 32% more organic revenue within 12 months. Some hit those numbers faster.

Your Shopify store has technical SEO problems baked into the platform that no app can fix. Duplicate content. Bloated URLs. Crawl waste. Broken structured data. Google crawls your store and decides it's not worth ranking.

We fix all of this.

And we have the video proof to show it works.

Our Data-Driven SEO Process

We don't use a template playbook. Every Shopify store carries different products, faces different competitors, and has different technical debt piled up. Our seo strategies start with understanding your store specifically.

Technical SEO audit and foundation

• Full crawl analysis (duplicate URLs, canonical issues, crawl budget waste)

• Shopify-specific technical fixes (robots.txt, sitemap structure, JSON-LD schema)

• Site speed and Core Web Vitals optimisation

• Search engine indexation audit

We find every technical seo issue your Shopify store has that keeps Google from ranking your pages. Most stores have somewhere between 40 and 80 fixable issues. We deal with the worst of them in the first month.

Phase 1

On-page SEO and content optimisation

• Keyword research mapped to buyer intent (not vanity volume)

• Product page optimisation (titles, descriptions, internal linking)

• Collection page SEO (the pages that rank for category terms)

• Content gap analysis against ranking competitors

On-page seo is where the revenue hides. We optimise the pages people land on when they're ready to buy, not your homepage, not your about page. Product pages. Collection pages. The ones with purchase intent behind the search.

Phase 2

Authority building and ongoing growth

• Backlink strategy for ecommerce (product-led link building)

• Google Merchant Centre and Shopping feed optimisation

• Monthly ranking and revenue reporting tied to real numbers

• Continuous algorithm monitoring and adjustment

SEO isn't a project you finish and walk away from. Google's algorithm shifts constantly, and your competitors aren't sitting still. We monitor what those changes mean for your store and adjust seo strategies month to month.

Phase 3

This process has driven 77% organic traffic increases and 32% organic revenue growth for our ecommerce clients. If we don't improve your organic traffic in 90 days, we keep working until we do. No charge.

Real Results from Real Shopify Stores

These are screen recordings pulled straight from Google Analytics. Same stores, same products, different SEO. Watch and decide for yourself.

Organic Traffic: 77% Increase (10-Month Comparison)

Through strategic SEO optimisation, technical fixes, and content strategy, we increased this store's organic traffic by 77% over a 10-month period (January to October compared to the previous year's March to December). This is pure organic growth with no paid advertising.

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Organic Revenue: 32% Year-Over-Year Increase

This e-commerce client came to us frustrated with stagnant organic growth. We rebuilt their SEO strategy from the ground up. The result? A 32% increase in organic revenue comparing January through November this year versus the same period last year. This is pure organic traffic growth with zero paid advertising.

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Multi-Channel SEO: 23.81% Revenue Increase + 26.65% Better Conversions

This Shopify store wasn't just relying on Google. We optimised their presence across Google and Bing simultaneously. The result? A 23.81% increase in total organic revenue across both search engines, plus a 26.65% improvement in conversion rate. Most agencies ignore Bing, but for e-commerce, that's leaving money on the table. We dominate every channel where your customers are searching.

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Amazon SEO: Multi-Platform Domination for Shopify + Amazon Sellers

Selling on both Shopify and Amazon? So are many of our clients. This client wanted to rank for competitive keywords on Amazon.com while maintaining their Shopify store. We implemented a comprehensive SEO strategy across both platforms. The screenshot shows their Amazon keyword rankings climbing to page 1 for multiple high-volume search terms. When you sell on multiple platforms, you need an agency that can optimise everywhere, not just Shopify.

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Shopify SEO Rankings: First Page Domination for Buyer Keywords

Most Shopify stores rank for their brand name and nothing else. This client was the same until we took over their SEO. We identified 47 high-intent buyer keywords their competitors were dominating. Then we systematically went after every single one. The results? Rankings in positions 1-7 for keywords with 6,600 to 60,500 monthly searches. Look at those green arrows showing 8-12 position jumps. Each of those keywords represents customers actively searching to buy. And now when they search, they find our client instead of the competition. That's not luck. That's strategic Shopify SEO.

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Google Shopping: 2,356% Revenue Increase

We optimised this Shopify store's Google Shopping campaigns and product feed over a 1-year timeframe. This established store (operating 3+ years) saw organic revenue increase by 2,356% and conversion rate jump 187% compared to the previous year. The data shows consistent growth month-over-month with no signs of slowing down.

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Want results like these for your Shopify store?

Google Merchant Centre Optimisation

Most Shopify stores connect Google Merchant Centre once, leave the default feed running, and never look at it again. Then they can't figure out why their products show up with wrong images, missing attributes, or prices that don't match.

Here's the thing about Google Shopping: it's the highest-intent traffic in ecommerce. Someone searches for your product, sees the image, sees the price, clicks through. They're practically buying before they reach your store.

But Google's algorithm is fussy about Shopping feeds. Clean product data. Proper GTIN codes. Accurate availability. Titles that match search terms. Get any of it wrong and your products either vanish from results or appear for completely irrelevant searches.

What we do is rebuild the feed from your product data up. Category mapping done properly. Attributes filled in. Title structures rewritten to match how Australians search for your products. Custom labels set up so your best-margin products get priority.

One Shopify store we rebuilt the feed for saw a 2,356% increase in Google Shopping revenue over 12 months. That's not a typo.

Product Feed Errors

Fix missing GTINs, incorrect categories, and bad product data that prevents your products from appearing in Shopping results.

Product Titles & Descriptions

Rewrite product titles to include high-intent keywords that actually get searched, not generic descriptions that get zero traffic.

Shopping Campaign Setup

Structure your Shopping campaigns properly with negative keywords, smart bidding, and product groups that actually convert.

Full Transparency: This Isn't For Every Shopify Store

Our Shopify SEO service isn't a template we slap on every online store. It's a custom ecommerce SEO strategy built around your products, your competitors, and what your customers type into Google. That takes time. It takes senior-level attention. And it means we can't work with everyone.

Here's what 32% organic revenue growth and 77% more organic traffic actually requires from both sides:

This is ONLY for you if:

• Your Shopify store does at least $250K in annual revenue (you need product-market fit before SEO scales it)

• You have 20+ products across multiple collections worth optimising

• You want organic revenue, not just keyword ranking reports that gather dust

• You're committed to 90 days minimum (search engine results don't happen overnight)

• You sell to Australian customers and want to dominate local search

• You see SEO as a revenue channel, not a line item to minimise

This is NOT for you if:

• You're a brand new store with fewer than 10 products (not enough to build an SEO foundation)

• Your monthly revenue is under $10K (invest in paid ads first, come back when you've validated demand)

• You want page 1 rankings in 2 weeks (anyone promising that is lying)

• You're shopping for the cheapest Shopify SEO agency you can find

• You just want someone to install an SEO app and write meta titles

We work with 3 new Shopify stores per month. That's a deliberate choice. Every client gets our senior team running their technical SEO, on-page SEO, and keyword strategy. Not a junior shuffling spreadsheets. If that's not you, no hard feelings. If it is, we'll turn your online store into a search engine magnet.

Don't Take Our Word For It. Read the Numbers.

Every result below includes specific percentages pulled from real dashboards. These aren't vague endorsements. They're measurable outcomes from 50+ Shopify stores.

Our conversion rate was stuck at 1.8% and we were burning through our ad budget. After their optimisation, our conversion rate jumped to 3.5% - a 93.59% increase. They also reduced our Google Ads spend by 48% while we increased leads by 7%. Same traffic, half the cost, more leads.

93.59% conversion rate increase → 48% ad spend reduction

Marketing Director

eCommerce Company

We had traffic but nobody was converting. They rebuilt our landing pages and the results were insane. Our conversion rate went from 2.1% to 3.1% - a 49.18% improvement. With the exact same traffic and ad spend, we got 73.4% more leads. No extra budget needed.

49.18% conversion boost → 73.4% more leads from same traffic

Head of Growth

Health & Wellness Brand

Our organic traffic was flatlining. They rebuilt our entire SEO strategy from scratch. This year versus last year, same 11 month period, our organic revenue grew by 32%. Zero paid ads. Just pure organic growth from better rankings and optimised pages.

32% organic revenue increase → year-over-year with zero ads

Founder

Online Retailer

We were haemorrhaging money on Google Ads with a 13.6% conversion rate. In just 30 days, they increased it to 19.4% - a 43% improvement. Same budget, same traffic, 43% more conversions. The landing page optimisation paid for itself in the first week.

43% conversion rate improvement → in just 30 days

eCommerce Manager

Outdoor Equipment Store

We were ranking on page 3 and 4 for our best keywords. Basically invisible. They rebuilt our technical SEO and content strategy. Now we rank on page 1 for keywords with 14,800 to 60,500 monthly searches. Every position up means exponentially more traffic and sales.

Page 1 rankings → for keywords with 60.5K monthly searches

CEO

B2B Services Company

Our paid search was barely breaking even. The team analysed our entire funnel and optimised our landing pages using real user behaviour data. They increased our conversion rate by 93.59% while cutting our cost per lead in half. This completely transformed our business model.

93.59% better conversions → 50% lower cost per lead

VP of Marketing

SaaS Company

Our Promise

Every client gets a detailed monthly report showing exact conversion improvements, revenue impact, and testing results. No fluff. No vanity metrics. Just the numbers that matter to your business.

Your Questions About Shopify SEO. Answered.

What is Shopify SEO and why does it matter?

Shopify SEO is the process of optimising your Shopify store so it ranks higher on search engines like Google. That means more organic traffic to your product pages, collection pages, and blog content without paying for every click. The platform ships with technical SEO problems baked in: duplicate URLs, thin collection pages, a restrictive robots.txt. A specialist Shopify SEO agency fixes those issues and builds an ecommerce SEO strategy that drives revenue, not just ranking reports.

What Shopify SEO services does Affilino offer?

Our SEO service covers the full stack. Technical SEO audit and remediation. Keyword research mapped to buyer intent. On-page SEO for product and collection pages. Google Merchant Centre feed optimisation. Internal linking architecture. Content strategy. Schema markup. Site speed and Core Web Vitals. We don't cap you at 20 keywords and 5 pages per month. We go after every profitable search engine opportunity across your entire store.

How long does Shopify SEO take to show results?

First wins from technical SEO fixes and indexation improvements show within 14-21 days. Meaningful ranking movement for competitive keywords: 60-90 days. Full compound effect across your store: 6-12 months. Timelines depend on your store's current technical health, domain authority, and how competitive your product categories are. We show progress monthly, not just at the end.

How much do Shopify SEO services cost in Melbourne?

Our Shopify SEO programs start from $3,500/month for ongoing ecommerce SEO. One-time SEO audit packages are priced separately. The real measure is return on investment: our clients average 32% organic revenue growth and 77% more organic traffic within 12 months. For a store doing $50K/month, that's $16K+ in additional monthly revenue from search engines alone.

What makes Shopify SEO different from regular SEO?

Shopify generates technical SEO problems that other platforms don't. Every product exists at multiple URLs. Collection pages create thin content. The platform's robots.txt blocks things it shouldn't. Pagination creates crawl budget waste. These are ecommerce-specific issues that a generalist SEO agency won't catch. Our SEO strategies are built around Shopify's architecture, not around generic search engine optimisation checklists.

Do I need Shopify SEO if I'm already running Google Ads?

Yes. Google Ads costs money for every click. Organic search engine traffic is free after the initial investment in SEO. Both channels should work together. Strong Shopify SEO reduces your dependence on paid ads and gives you a revenue channel that compounds over time. One of our clients cut ad spend by 48% after their organic ranking improved because they no longer needed to pay for traffic they were earning naturally.

Can you help with Google Shopping and product feeds?

Absolutely. Google Merchant Centre optimisation is part of our Shopify SEO services. We fix product data errors, map categories properly, rewrite product titles to match how Australian shoppers search, and set up custom labels for high-margin products. Most Shopify stores have 60-80% of their products rejected or suppressed by Google Shopping without knowing it. We fix that.

Why choose a Shopify SEO agency in Melbourne?

Same timezone. Same understanding of the Australian ecommerce market. We know the seasonal trends, the local search behaviour, and the competition that Melbourne and Australian online stores deal with. We're not a generic overseas SEO agency running a cookie-cutter playbook. Our SEO strategies are built for how Australians actually search for and buy products online.

What's included in your free SEO audit?

We analyse your Shopify store's technical SEO health, crawl structure, Core Web Vitals, keyword opportunities, product feed setup, and competitor positioning. You get a detailed report showing exactly where your store is losing organic traffic and revenue, plus a prioritised roadmap of what to fix first. No sales pitch disguised as an audit. Actual findings you can act on with or without us.

Still have questions?

Turn Google Into Your Best Salesperson.

Book a strategy call with our Shopify SEO team. We'll show you the exact keywords your competitors rank for that you don't, where your product feed is broken, and how much organic revenue your store is missing.

Technical SEO Audit

We crawl your entire Shopify store and identify every technical issue killing your search engine rankings

Keyword Opportunity Map

See the buyer-intent keywords your competitors rank for and the organic traffic you're leaving to them

Revenue Projection

We calculate your store's organic revenue potential based on real search volume and ranking data

No credit card required · Limited spots available

Here's What Happens Next:

Submit Your Shopify Store

Takes 2 minutes. We need your store URL, product count, and revenue range.

We Run a Full SEO Audit

Our team spends 6-8 hours crawling your store, analysing keywords, and reviewing your product feed.

You Get The Full Report

Technical issues, keyword gaps, product feed errors, and revenue projections. Delivered within 5 business days.

Strategy Call

45-minute call to walk through findings, prioritise quick wins, and answer every question.

P.S. We take on 3 new Shopify stores per month. If your online store gets 10K+ monthly visitors and you want organic search to become your most profitable channel, book your SEO audit now. Same Shopify SEO strategies that have delivered 32% organic revenue growth and 77% traffic increases across 50+ ecommerce stores.

Get Strategy Call